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Who Was Uncle Ben’S Rice Named After? [Solved]
Gordon Harwell ’’ The name Uncle Ben came from an African American farmer in Texas who was renowned for his high-quality rice. According to the brand’s website, Gordon Harwell and his partner who co-founded the grains line decided to change the name of what was called Converted Brand Rice in the late 1940s to draw in new customers.10 Jul 2020
Uncle Ben’s Branding: A Cautionary Tale
Mars Corporation just rolled out the rebranding of
The Man on Packets of Uncle Ben’s Rice is called Frank
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Uncle Ben’s rice new name
Mars has unveiled a
